WHO ARE WE?
Home Sweet Home is a proud Australian family owned and operated business that has been furnishing Australian homes for over a decade! First established in 2010 as 'Crazy Franks Bargain Furniture Warehouse Port Macquarie’, in 2013 we became Home Sweet Home Sofas & Living. We have since grown rapidly every year, establishing new store locations throughout Australia.
Home Sweet Home looks to reinvent how furniture retail works. We design and produce furniture with great aesthetics at a competitive price point, without compromising on quality. This mission drives our behaviour, our thinking, our processes and communication, as well as our marketing and customer services strive to directly support and demonstrate our commitment to this mission.
Home Sweet Home has an unwavering passion to transform houses into homes. We understand that a house is merely a structure, but a home is where memories are made, laughter echoes through the rooms, and love is felt in every corner. For us, it's not just about selling furniture; it's about curating pieces that become an integral part of a family's story. When you choose our pieces, you're not just buying furniture. You are inviting us to be a part of your journey in making your house a cherished, welcoming home, and that's exactly why we do what we do.
WHAT DO WE PRIDE OURSELVES ON?
At Home Sweet Home, we pride ourselves in offering high quality and stylish furniture at affordable prices; along with the best customer service and warranties that are unmatched by our competitors. As a family owned and operated business, we take pride in our deep-rooted values of dedication and responsibility to bring our customers the best of the best.
We have a strong commitment to craftsmanship, ensuring that every piece of furniture we sell is built to last. We take pride in the attention to detail and high standards we maintain as a company. We thrive on our ability to give our customers the experience of being able to walk into any one of our stores and see a complete range set up, as it would be in their own home. You will find a range of interior design styles in the form of homewares & furniture, fitting the aesthetic of any dream space our customer envisions.
HOW WE GOT HERE?
Home Sweet Home Sofas & Living, being a proudly owned family business, was built by our Founder & Director Daniele Maisano. With an Italian background and over 30 years of experience in the furniture industry, Home Sweet Home holds pride in the knowledge our Founder holds and embeds into the roots of this company.
Daniele has immense experience in all stages of the furniture industry, starting with having his own furniture factory from the early age of 18 and running a full operating timber mill in South America at the age of 21. Growing up in this industry and being a hands-on part of it as it’s ever developing, we thrive on this setting us apart from any other furniture company.
Daniele has also owned and operated his own furniture wholesale company and now a successful, growing retail company. His experience firsthand and background knowledge in furniture is an important asset to Home Sweet Home, as through his vision our business thrives.